Hello everyone, due to popular demand, we’ve remade the short video showing you the action of the new saltwater fishing lure and freshwater fishing lure, the Viper Spoon. Read the rest of this entry »

The launch is happening right now! It’s finally time to show you this lure! Read the rest of this entry »

We have a groundbreaking announcement for you today! In exactly 2 weeks today, on March 20 (the first day of spring), you will have the very first opportunity to get our brand new family of fishing lures before anyone else - and with a special launch discount. Read the rest of this entry »

As you know, our family of lures which will be released soon consists of 2 models, 5 colors and 5 different sizes – giving you 50 different choices. As I reported in December, two of the five lures have been completed and they are currently Read the rest of this entry »

Hello again everyone. Well, we are gaining momentum on the completion of our lures and as a company, we are enjoying both the experiences and the challenges that come along with the production of our first-run lures. Read the rest of this entry »

Today we’d like to show you a brand new type of super-easy, effective bait snell, which is perfect for cut bait, or live bait. Change the hook at any time, no re-tying required. See how it’s done. Read the rest of this entry »

Hi folks. Just a quick special update regarding our new lure color selections. Fishing time & fishing success have been the factors in narrowing down our five best, all-around fish-catching colors. We have solidified our selection, so at the time of marketing our lure, we will be pleased to offer these versatile colors: Read the rest of this entry »